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The Hongik University Public Design Research Center, in collaboration with SEDG (SE Design Group) and Gongsim-i Lab, operates as a DESIS Lab dedicated to advancing public design as a vehicle for social innovation toward sustainability. Based in Seoul, South Korea, the lab integrates academic research, professional design practice, and community engagement to address urban challenges through participatory, evidence-based public design methodologies.
The lab’s distinctive contribution lies in its development of [Agile Governance] frameworks for public design—applying iterative, adaptive, and stakeholder-inclusive processes inspired by agile principles to the traditionally linear domain of public space design and policy implementation. Across 20 projects conducted between 2022 and 2025, the lab has demonstrated that field-based problem discovery, rapid prototyping, multi-stakeholder collaboration, and evidence-driven evaluation can significantly improve then responsiveness, effectiveness, and democratic legitimacy of public design interventions.
Thematic areas of engagement include: community activation, safety design, ESG public design, nudge design for behavioral change, tactical urbanism, mental care design, and citizen-participatory urban planning. Research outcomes have been validated through mixed-method evidence including clinical-level assessments (cortisol measurement, standardized psychological instruments), large-scale surveys, Before-After comparative analyses, and behavioral observation studies.
The lab’s distinctive contribution lies in its development of [Agile Governance] frameworks for public design—applying iterative, adaptive, and stakeholder-inclusive processes inspired by agile principles to the traditionally linear domain of public space design and policy implementation. Across 20 projects conducted between 2022 and 2025, the lab has demonstrated that field-based problem discovery, rapid prototyping, multi-stakeholder collaboration, and evidence-driven evaluation can significantly improve then responsiveness, effectiveness, and democratic legitimacy of public design interventions.
Thematic areas of engagement include: community activation, safety design, ESG public design, nudge design for behavioral change, tactical urbanism, mental care design, and citizen-participatory urban planning. Research outcomes have been validated through mixed-method evidence including clinical-level assessments (cortisol measurement, standardized psychological instruments), large-scale surveys, Before-After comparative analyses, and behavioral observation studies.
Our team
Our team
Prof. Jooyeon KIM
Prof. Jooyeon KIM
[Director]
[jykim@hongik.ac.kr]
■ Education
· Ph.D. in Architecture, Kookmin University, 2002
· Master of Fine Arts (M.F.A.), Interior Design, Cornell University, 1991
· Completed graduate coursework in Interior Architecture, School of the Art Institute of Chicago, 1989
· Master of Fine Arts (M.F.A.), Interior Design, Hongik University, 1986
· Bachelor of Architecture (B.Arch.), Hongik University, 1984
■ Academic & Professional Appointments
· Chief Public Designer, Seoul Metropolitan Government (Inaugural), Republic of Korea
· Director, Public Design Research Center, Hongik University
· Professor, College of Fine Arts (Industrial Design) and College of Architecture, Hongik University
· President, SDAK (Korea Federation of Spatial Design Associations), 2025–2026
· Dean, College of Fine Arts, Hongik University, 2024
· Dean, Graduate School of Industrial Arts, Hongik University, 2016–2018
· President, KISD (Korea Institute of Spatial Design), 2017–2018
· President, KOSID (Korea Society of Interior Architects/Designers), 2011–2012
· Board Member, IFI (International Federation of Interior Architects/Designers), 2007–2011
· ...
■ AWARDS & HONORS
· Top 10 Influential Spatial Designers in Asia, Asia Designers Directory (ADD), 2025
· Commendation from the Minister of the Interior and Safety, Republic of Korea, 2024
· Presidential Commendation, Korea Design Award (Korea Institute of Design Promotion), 2023
· Commendation from the Minister of Culture, Sports and Tourism, Republic of Korea, 2020
· Fellow, International Federation of Interior Architects/Designers (IFI), 2020
· ...
■ SELECTED WORKS
· LG Electronics, Future Home Screen Design, 2025
· Samsung Electronics, Spatial Experience Design Consulting, 2022
· NCSOFT, Second Childcare Center Spatial Design, 2021
· Hyundai Motor Company, Autonomous Vehicle Package Design Roadmap, 2019
· LG Household & Health Care, “Nature Collection” Space Service Design, 2017
· ...
Prof. Hyunsung Lee
Prof. Hyunsung Lee
[Leader]
[armula@hongik.ac.kr]
■ Education
· MA, Landscape Urbanism, Landscape Interface Studio, Kingston University, London, UK
· BA, Architecture, Department of Architecture, Ajou University, Korea
■ Academic & Professional Appointments
· Associate Professor, Major in Public Design, Hongik University
· Guest Professor, Luxun Academy of Fine Arts (LAFA), China
· Representative Director, SE Design Group (SEDG)
· Private Sector Member, 4th Open Government Committee of the Republic of Korea - Organizing Committee Member,
2024 Korea Public Design Festival
· Member, Seoul Universal Design Center
■ AWARDS & HONORS
· Minister of Trade , Industry and Energy Commendation , Design Achievement Category, 27th Korea Design Awards,
2025
· Winner of 'SEOUL Design X' in the Service Design Category, IF Awards, 2025
· Grand Prize (Green Award) at the 1st Better City Design Awards, 2023
· Winner of 'RE;Wave' in the Professional Concept Category, IF Awards, 2022
· Received the 'Victor Margolin Award' (Special Prize, Academic Category, Korea Public Design Awards) (Advisor), 2022
· ...
■ SELECTED WORKS
· Uijeongbu Spatial Environment Strategic Plan
· 2023 Design Collaboration Project 'Seoul Design X [ ]'
· Incheon City Municipal Administration Promotion Media Design Pilot Project
· Seocho-gu Universal Public Space Pilot Project
· Dongdaemun-gu Public Design Promotion Plan
· ...
Dayeong LEE
Social Designer[Master's Student]Dayeong LEE
ldy7585@mail.hongik.ac.kr
Seunghun KIM
Social Designer[Master's Student]Seunghun KIM
kie009@naver.com
Taeeui HONG
Taeeui HONG
[Researcher]
mrhongun@gmail.com
Hana JOO
Hana JOO
[Researcher]
hanajoo@hongik.ac.kr
Jooho Lee
Jooho Lee
[Researcher]
hihi6920@naver.com
Sang A KIM
Sang A KIM
[Researcher]
tbcksa@naver.com
Sehoon KIM
Sehoon KIM
[Researcher]
sehoon1480@gmail.com
Andy CHA
Andy CHA
[Researcher]
cih143706@naver.com
Jisu LEE
Jisu LEE
[Researcher]
dlwltn9382@gmail.com
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