Vol.04 | Co-design, Health
Smoking Conflict Resolution through Nudge Design
사회갈등 흡연 넛지디자인
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DESIS Thematic Area
DESIS Thematic Area
Design for Social Cohesion
Design for Social Cohesion
Period
Period
2022–2023
2022–2023
Location
Location
Urban commercial and residential areas, Seoul, South Korea
Urban commercial and residential areas, Seoul, South Korea
KEY VALUES
KEY VALUES
Conflict Resolution ·Care · Coexistence · Nudge
■ CONTEXT
■ CONTEXT
Public smoking generates social conflict between smokers and non-smokers. Punitive policies (fines, restricted zones) have proven insufficient, often driving smoking underground and increasing illicit behavior rather than resolving tensions.
ⓒDESIS@HONGIK
■ DESIGN APPROACH
■ DESIGN APPROACH
Behavioral observation of smoking patterns and secondhand smoke exposure pathways, followed by nudge-based spatial design. Semi-open smoking spaces with shade, ashtrays, and ventilation; visual nudges (floor graphics, guidance lines); olfactory nudges (fragrance barriers); and wayfinding to nearest designated areas.
■ SOCIAL INNOVATION
■ SOCIAL INNOVATION
Rather than framing smokers as adversaries, the project guides them to appropriate locations through design rather than regulation. This “care over conflict” approach creates mutual respect between smokers and non-smokers, achieving coexistence through spatial mediation.
■ GOVERNANCE STRUCTURE
■ GOVERNANCE STRUCTURE
Hongik University Public Design Research Center (Research) × SEDG (Design & implementation) × Local governments & merchant associations (Collaboration)
■ EVIDENCE & IMPACT
■ EVIDENCE & IMPACT
Reduced unauthorized smoking rates in pilot zones. Increased designated area usage. Decreased secondhand smoke exposure frequency. Reduced smoking-related civil complaints.
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